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Rogers Capital Technology Services Ltd - Marketing Manager

Job from Rogers in Customer Service / Marketing / Sales - 08 Nov 2021

Outline of job role and purpose

Rogers Capital Technology Services Ltd is searching for a Marketing Manager to work in its Business Development Department.

Your Role:

  • Use market research data to establish product and services pricing.
  • Obtain insights into customers’ usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups and sales data.
  • Build on product segmentation, targeting and positioning that sets new products apart from others in the market to give them a unique selling point by following and analyzing market trends.
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.
  • Plan and participate in the launch of new products and services which involve different business units.
  • Agree timelines and deadlines for the development of new products with pre-sales and technical teams.
  • Work in collaboration with centralized marketing team to create content such as case studies, videos, website copy and blog posts.
  • Monitor budgets by comparing and analyzing actual results with plans and forecasts.
  • Develop product marketing strategies (pricing, advertising, product launching).
  • Craft compelling messages across various marketing channels.

Your Profile:

  • Degree holder in Marketing with at least 5 years’ experience.
  • Proven experience as a Marketing Manager or Product Marketing Manager.
  • Experience in market analysis.
  • Familiarity with product marketing tactics such as integrated marketing campaigns, for both online and offline channels.
  • Excellent communications skills.
  • An eye for details.

Please send your application on